SAFI Newsletter November/December 2016




November/December 2016
Volume 1, Issue 4



Productivity SA


Cape College



The Western Cape Manufacturing Indaba 1
16th Edition Design Mission Africa


Productivity SA 2


Local Content Workshop 3
Intra Trade Development Initiative  3
The DTI National Pavilion List 2017/2018


The Riversands Incubation Hub
Cape College Appreciation



The South African Furniture Initiative would like to extend their appreciation to the industry for its support throughout the year.

NB: Please note that the South African Furniture Initiative Shutdown period is as follows:
23rd December 2016 – 3rd January 2017

Wishing you all the best through the festivities, stay safe and act responsibly!

Compliments of the season!

                              The SAFI Team


The South African Furniture Initiative says no to violence against Women and Children not just during these 16 Days of Activism but all year around! So COUNT US IN, as we partake through economically empowering our nation, educating and encouraging transformation within our male dominated industry.

SAFI encourages you to join the movement, and say no to violence against our women and children!



The Western Cape Manufacturing Indaba

On the 8 November 2016 the annual Manufacturing Indaba Western Cape which took place at the Cape Town International Convention Centre brought together the province’s manufacturers and businesses, amongst them was SAFI represented by Chief Operating Office Mrs. Bernadette Isaacs.

“The Indaba looked to explore growth opportunities, find out about the latest manufacturing
incentives and trends, and provide a platform for networking and collaboration.” – Manufacturing Indaba

The Indaba was centered on four panel discussions with SAFI attending two, namely Panel Discussion 2: The Effectiveness of Spatial Interventions for Industrial Development Including Special Economic Zones (SEZ) To Assist Businesses, and Panel Discussion 3:
Localisation & Skills Development.

The purpose of the panel discussions like all others, were to trigger an exchange of ideas and perspectives to establish possible opportunities and profitable directions which would benefit the industry.


“…the platform gives an

 opportunity to all

 participating vendors to

conduct meetings worth

 months in just two days!”

16th Edition Design Mission Africa
The South African Furniture Initiative embarked on a partnership with Ideas Designed Executed (IDE) Global to introduce the 16th Edition Design Mission African Conference to the South African furniture industry.
The conference took place at the Sandton Convention Center, Johannesburg from November 17th - 18th 2016.

The 16th Edition Design Mission Africa – a B2B summit specializes in a diverse array of industry domains like; Investment, Hospitality, Infrastructure and Construction to name a few. These B2B summits are

the ultimate sales platforms - focused on bringing best-in-class buyers and sellers together in an exclusive and captivating environment to do business. All buyers and sellers are extensively pre-qualified and confirmed based on a diligent criterion as the ultimate decision maker for their division. Moreover, the platform gives an opportunity to all participating vendors to conduct meetings worth months in just two days.
An interactive conference agenda, prescheduled face to face meetings and five-star networking activities make up the critical mix of this
unique event to ascertain the ideal podium to do business.

This year’s edition featured over six hundred projects, a surplus of more than three thousand five hundred face to face meetings, with over two hundred buyers, one hundred and fifty sellers and twenty investors.

Missed out on it?
You could get more information on the event and IDE Global on http://www.designmissions



With 2017 fast approaching, don’t find yourself stuck with 2016 problems! Give your business a boost and sign up for the Productivity SA Turnaround Solution Programme. The Turnaround Solutions Programme identifies businesses that are in distress and institutes technical processes to enable the rescues of those business.

The Programme is generally applied in companies, with +-50 or more employees, facing the threat of large scale retrenchments – so if you feel your business simply needs a push in the right direction in order for it to grow - visit
for more information.

But because it is the season of giving, we’ve got a gift for everyone! The Workplace Challenge which focuses on improving enterprise competitiveness through industrial clusters is a two year project which seeks to implement the basic principles of continuous improvement in existing establishments who aren’t necessarily in distress but seek to further their horizon.
If this is an opportunity you’d be interested in, visit https://www.productivitysa.



Local Content Workshop: Furniture Designation
Date: 26 January 2017

As per the Preferential Procurement Regulations, 2011 pertaining to the Preferential Procurement Policy Framework Act, 2000 (Act No. 5 of 2000) the Department of Trade & Industry(dti) has since designated a minimum threshold for furniture products for local production and content, below are the stipulated minimum threshold percentages for the different categories of furniture:

Category of Furniture

Stipulated minimum threshold

Office Furniture 85%
School Furniture 100%
Base and Mattress 90%

These three categories were designated in November 2012, and since its approval the department has seen a number of requests for exemption from the industry, thus implying that the set thresholds may not be the true reflections of capabilities in the local sector. The suspicion is also that the targeted beneficiaries (manufacturers) are not the ones participating

in the public sector procurement, resulting in a need to improve and tighten the monitoring of the process.

The dti has now proposed to review the thresholds with the objective to revise thresholds and identify gaps in the local industry, furthermore improving the participation of manufacturers in the tendering process and provision of locally manufactured furniture to government departments and state owned entities.

The Ideal output will be a comprehensive guide of what is available, and can be manufactured locally. This will assist the Department in advising procuring officers.

Against this background you are invited to participate in the workshop - location and times to be communicated soon.

Please confirm your attendance with Ms. Diedericks at or call 0123943209


Intra Industry Trade Development Initiative

February 2017

The dti directorate for Leather & Footwear Industry together with South African Furniture Initiative (SAFI) has defined an “Intra Industry Trade Development” Initiative to promote the linkage of the SA Leather Industry with SA Furniture Industry aimed at beneficiation of South African
Leather and Exotic Leather resources in locally manufactured furniture.

A meeting and site visit will take place in February 2017 to appraise the manufacturers in the furniture industry with the Ostrich Leather value chain and facilitate the development of trade relations to explore manufacturing of high value added “Exotic Leather Furniture”.

The Ostrich Leather value chain is well established and the Klein Karoo Valley in Eastern Cape is the heart of the industry with two state-of-the art ostrich tanneries. More than 65% of the world’s ostriches arebeing found
 in South Africa and South Africa also accounts for 80% of ostrich products in the world. South Africa has a historic advantage because it started with ostrich farming in 1864. The natural conditions in South Africa are also ideal for ostrich production. About 75% are being produced in the Western and Southern Cape, 20% in the Eastern Cape and the rest in the other provinces of South Africa. The Ostrich value chain normally derives income from Leather, Meat & Feathers.

To participate in this two day initiative or if you simply have any queries please forward them to




The Riversands Incubation Hub
The DTI National
Pavilion List
Trade and Investment South Africa participates in various selected trade fairs and exhibitions globally by means of National Pavilions.
Assistance is therefore provided to qualifying South African exporters to introduce South African products into foreign markets by participating in suitable foreign exhibitions in a cost effective manner.
For a list of the upcoming pavilion, download the below pdf file, for more assistance you may visit

The Riversands Incubation Hub is a not-for-profit organisation that offers subsidized rentals (R48 per square metre) and business support services to assist small business growth.

Unlike a commercial lease, they offer entrepreneur-friendly terms – they don’t require collateral, a long trading history or long lease terms (our leases are one-year with a 30 day cancellation period).

Riversands have spaces ranging from 50 square metres to 200 square metres and currently have about four businesses in furniture manufacturing.
As a large scale incubator (they have space for 150 small businesses on
site), their mission is to see the South African economy grow with the addition of sustainable new businesses and to uplift the nearby township of Diepsloot by creating new jobs.

You are welcome to liaise directly with Ms. Victoria Williams should you wish to explore this opportunity further or have any further queries:
Tel: 011 012 4617

College of Cape Town Appreciation!

Earlier in November the College of Cape Town approached SAFI for assistance in conducting an upholstery survey with regards to the extension of their training workshop.

SAFI launched the survey and here is what the College of Cape Town (CCT) had to say:

The outcome of the research was positive and detailed, which clarified the needs of the industry,
and provided CCT with a clear guideline of the specific training requirements that need to be covered and included in the planning phase of the focused areas of training for the new flagship of the CCT Furniture Making Workshop at the Thornton Campus.

The CCT will be offering training according to the survey outcome, for the up skilling of existing staff and new intakes,
furthermore is confident that the quality of training set to address industry needs will lead to a better skilled workforce which will contribute to company's performances.

NB: The industry may also make use of their FP&M SETA grant to have their staff up skilled at the College of Cape Town.
This will include Short Courses and Learnerships with limited College
training time frames.

For more information you may direct your queries to Ms. Mary Pearson at
Tel: 021 404 6775

The College of Cape Town and SAFI thanks the industry for their contribution to the progress of this initiative!




Office 305
3rd Floor Northcliff Atrium
189 Beyers Naude Drive

Phone: +27 212 860 821/2
Fax: +27 864 438 028

Western Cape:

75 Harrington Street
Cape Town

We’re on the Web!