Press Releases

South Africa’s furniture manufacturing sector is entering a decisive phase. As the Furniture Industry Master Plan shifts from policy framework to active implementation, manufacturers are beginning to see tangible changes...

28 February 2026, Cape Town: In today’s home and built environments, material selection is increasingly shaped by more than aesthetics alone. Designers, architects and furniture manufacturers are placing growing emphasis...

Skills development has become one of the most decisive factors shaping the future of South Africa’s furniture manufacturing sector. What was once viewed largely as a compliance requirement is now...

For South African furniture manufacturers, 2025 marked a shift from survival mode to strategic repositioning. With renewed focus on export readiness, skills development and policy alignment, the industry has begun...

As we move into the new year, South Africa’s furniture industry is defining a confident new era. Innovation, craftsmanship and sustainability are reshaping how local manufacturers design, produce and compete....

From homegrown studios to global showrooms, women are transforming South Africa’s furniture industry. Through creativity, resilience and purpose, they’re proving that diversity isn’t just good for business – it’s the...

South Africa’s furniture manufacturers face growing competition at home and abroad. Strategic investment in marketing – traditional and digital – builds credibility, strengthens local trade, and opens the door to...

Johannesburg-based Auvergne Designs is proving that South Africa’s furniture industry can compete globally – by investing in people, preserving craftsmanship and leveraging SAFI’s support to turn local skill into international...

South African furniture manufacturers are being encouraged to gear up for export as global demand grows. With SAFI’s support, businesses can overcome key barriers and seize new opportunities in international...

South Africa’s furniture sector is at a crossroads. To secure its future, the South African Furniture Initiative is investing in skills development to empower the next generation of artisans, makers...

Denic Cabinets is redefining bespoke interiors with clean lines, functional design and local flair – led by Dipuo Phakathi, a visionary entrepreneur turning frustration into opportunity and cabinetry into craft....

As hospitality embraces local sourcing and sustainable design, South African-made furniture is stepping into the spotlight – offering a compelling blend of beauty, impact and authenticity for hotels, lodges and...

The South African Furniture Initiative (SAFI) advocates for choosing locally made furniture not just for its style but for its quality, faster delivery and the local jobs it sustains. Buying...

Safeguarding the homegrown furniture industry is more critical than ever. The South African Furniture Initiative (SAFI) invites manufacturers, suppliers and stakeholders to join its efforts to combat undervalued imports and...